Liaised between studio and production executives to coordinate the delivery of marketing/publicity materials for SUICIDE SQUAD (2016), COLLATERAL BEAUTY (2016), CONCUSSION (2015), ANNIE (2014), BAD TEACHER (2011), and THE OTHER GUYS (2010).
Proven experience in the creation, workflow, and delivery of creative marketing assets.
Strategized with diverse teams on multi-platform campaigns for studio tentpoles, micro-budget festival films, and entertainment-based nonprofits.
Coordinated marketing campaign for ANNIE (2014), including a promotion with MasterCard where the cast surprised an American Airlines flight with a sneak preview of the film at 30,000 ft.
The event was filmed in-flight while passengers got to meet star Quvenzhane Wallis and director Will Gluck. The footage was released for MasterCard’s “Priceless Surprises” campaign.
Developed marketing strategy for the micro-budget film SPRINTER starring David Alan Grier, Bryshere "Yazz" Gray, and Lorraine Toussaint.
Stayed under budget (100k, pre-social) and worked with creative agencies to utilize artwork and assets in a compelling digital campaign.
Delivered quality work on time and within budget.
Worked with producers and YouTube Red to create a new take on of the original Cobra Kai logo from KARATE KID. Sourced graphic artists and tested multiple versions with audiences before settling on a design that reflected the new series.
Ran paid social campaigns for 90s With Attitude, Worst Draft, and Make Music Los Angeles.
Fluent in Google Analytics, AdWords, Trello, and Hootsuite.
Managed social marketing strategy for the launch of the Will & Jada Smith Family Foundation’s “Careers in Entertainment” initiative (in association with President Obama’s My Brother’s Keeper).
Helped shape the CIE brand identity by sourcing positive content targeted at student, parents, and school administrators. Increased fans from zero to 6,500+ on Instagram and Twitter.
Approached 30+ branded strategic partners, recorded 50k+ website page views, and brought in 1,000+ event attendees.
To support the launch of the new 90s With Attitude, I created a weekly social activation based on custom 90s-themed cocktail recipes.
The campaign succeeded expectations. After 2 weeks we saw 300% growth in followers and massive increase in engagement.
It kicked off the re-branding by tying modern party elements to the 90s nostalgia that the brand had become known for.
Presented constructive notes to producers and writers, coordinated table reads, maintained current writer/director lists, consolidated input from multiple sources into comprehensive notes documents.
Created and executed marketing strategy, managed on-set publicity, and directed still photography and managed all assets from production.
Co-founded a 90s-themed party event and produced all aspects of live shows, including: strategic planning, video & audio, event activations, venue negotiations, and produced promo video consistent with updated branding.
Co-founded a 90s-themed party event and produced all aspects of live shows, including: strategic planning, video & audio production, event activations, and venue negotiations.
Assembled in-house edit suite and managed post-production team for HALA (2018) and SPRINTER (2018). Designed and created pitch decks and sizzle reels for Overbrook film/TV projects. Optimized marketing materials for social.
Shot, edited, and produced showreels for actor clients.
Created logo and animated bumper for production company.
Employed cross-functional skill set to liaise between Overbrook managing partners, studio marketing executives, and physical production staff.
Presented constructive notes to producers and writers, coordinated table reads, managed slate of internal film/TV projects, maintained current writer/director lists, consolidated input from multiple sources into comprehensive notes documents.
Consolidated office documents, project contracts, and scripts on cloud storage database. Removed 300GB of redundant files.
Managed screenings for CONCUSSION (2015), including a Q&A event for Children’s Hospital of Los Angeles with director Peter Landesman.
Supported the Will & Jada Smith Family Foundation during the launch of their 2 year partnership with the Sundance Institute. A tenant of the relationship was a $750k donation, which included scholarships for emerging writers with diverse voices.
Live 90s-themed events driven by a strategy that emphasized nostalgia + party.
Through re-branding and targeted social campaigns, the events expanded into 3 additional markets, doubled band membership, and had explosive revenue growth from $10k to $70k per year.
Negotiated a lucrative merger with a national event management company.
Part of the re-branding included presenting the event to potential venues in a clear and concise document that showed the brand's style and reach.
Designed pitch decks and one-sheet presentations. Worked constructively with writer clients to develop original script ideas.
Supported roster of +30 clients, and sent 400 submission packets per month during staffing season.
Implemented systems to boost efficiency and improve internal communication.
Created custom announcement graphics and "tune in" reminders for client-produced TV episodes.
Maintained an up-to-date industry distribution list for all announcements.
Collaborated with studio executives and producers on print marketing for THE OTHER GUYS (2010) and BAD TEACHER (2011).
Proactively took meetings with writers for internal pitches.
Kept company and client IMDB pages current, and monitored online presence through custom news alerts.
Created a distraction-free word processor that forces users to keep writing by disabling the delete function.
Engage 10k world-wide users through AdWords promotion, SEO, and paid social campaigns.
Specialty in optimizing for social media with multiple versions of designs across platforms.
More available at @heinzsight_is_2020
Created posters and apparrel designs based on the branding of the Desert Trip music festival (popularly known as "Oldchella").
Slogans included: "Rock N Rolaids", "Sex Drugs & Botox", and "Get Off My Lawn Tour 2017".
Web and graphic design for annual non-profit music education event in Los Angeles.
"The most important things to me are being able to have connection, understanding, and confidence in the people that I work with.
I could not be more pleased with how he completely understood the project needs, the timeline, and how he was able to interpret my thoughts and ideas in his work."
–Dorsay Dujon, MMLA Founder & CEO
Organized celebrity-sponsored fundraising campaigns that collectively raised $200k through individual donations.
Guest lecturers included marketing heads of film studios and creative agencies, including:
Secretary - Graduate Student Association
Editor - Redivider Literary Magazine
Resident Advisor - Los Angeles Campus
Media Matters Writing Conference for Teachers and Students
Online Editor - Crimson & Gray Literary Magazine
Staff Writer - The Hawk Newspaper
Senior Tutor - Writing Center
Assistant - Department of Food Marketing
St. Martin de Porres Elementary School
Guion Bluford Elementary School
Google Analytics IQ Certification
Google AdWords Certification
UCB Sketch Writing
CPR and First Aid Certified
Alexandria House - Women's & Family Shelter